Current Obsession: Banana Republic’s New Look

In Fashion, Outfit of the day, Uncategorized by Testing Purpose28 Comments

Oh my oh my!!! Banana Republic has gotten a major facelift thanks to Marissa Webb! Yes, I realize this is old news but I can’t stop obsessing over some of the new pieces from their latest look book.

Webb joined the company this past April as creative director and executive vice president of design. Not only does Marissa have her own contemporary label but she also served as J.Crew’s head designer for more than ten years. Thus making her a fab choice to add a little high fashion sass to the brand. Honestly I’ve never really been a big fan of their clothes, I found them to be a little too “office wear” and not in a good way. But that’s just my opinion! However, this latest collection is anything but that! Gone is that all too familiar and boring aesthetic, the new look is bold, daring and edgy.


This is the first collection since Webb joined the company, although she didn’t design this collection… Clearly you can see her influence on the brand. Sadly, we will have to wait until summer 2015 to see her first collection from concept to store but this is one blogger who is very excited to see what she has planned!

xo, jackie


  1. So funny that you say that – I stopped buying Banana Republic because I don’t work in an office setting and they were a bit too “professional” for me. So I totally agree! I was super excited to see this lookbook and was amazed at how different it looked. It’s exciting to watch a brand change. I’m sure they’ll still cater a bit to office wear but at least they’ll have some trendy pieces too!

  2. I think this new line at Banana Republic is very nice but I really love to wear color so these pieces don’t really do it for me. I do like that the pieces are a bit edgy though and I do like that grey cozy blazer. Nice to see some edgier pieces as office wear!


  3. Okay, I am TOTALLY with you on this collection!! Every time I pass the window, I just stand there and drool a little- haha!! I like that they are a little more edgy and fun this season versus “safe” :)!!

  4. I was thinking the same thing as you! I am so glad that Marissa Webb has given the company a facelift and turned it around. The brand is becoming more and more chic by the second, haha!

  5. Amazing post! And I love your blog:)
    I am now following you on Instagram, follow me back?:)

  6. Ok, she clearly had a say and did something great 😀 I can think of so many things I’d like to wear from this new look <3

  7. Hahaha, its so ironic, that even though I love the new BR concept, it failed for me because I was all about BR for its work attires..isnt it funny how it works out for different people.. I have been digging the gray monotones though..something I need to get into..

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